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It is my mission to inspire people to find and use their unique talent.

​Sport is my way.


Football can change the world but we need to change football first.

About me

About me

When I was a young child I used to play football on the streets with my friends for hours until my mother called me in for dinner. It was on the streets, where I developed my passion for football. Me and my friends used to imagine that we were football stars. I always was the best Dutch footballer of all time, Johan Cruyff, may he rest in peace. Little did I know that 25 years later, Cruyff would be my colleague and mentor.....



My perspective on life is based on a mix of different schools of thought. One common characteristic is my strong belief in principles. I have been inspired by classical  and modern thinkers from a myriad of fields, western and eastern philosophy as well as my life experiences....


Logical reasoning involves drawing specific conclusions based on premises........

Logical reasoning and


 Systems theory

A system is a collection of elements that work together towards a common goal. ........


Health is a state of

being free of illness......



Spirituality to me is the relation between my conscious self and my sub-conscious self....


Education is the process of gaining knowledge......

The non-aggression


The non-aggression principle (NAP), also called the non-aggression axiom, is.....



Current projects:

  • Founder/Owner

FC Volendam

  • Strategic advisor 


Inspirational speaker

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Articles & Books

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LIVE: De Voetbalerfenis Van Johan Cruijff

LIVE: De Voetbalerfenis Van Johan Cruijff

Om 14.14 uur staat Voetbal International met een speciale uitzending stil bij de voetbalerfenis van Johan Cruijff. Vandaag is het exact vijf jaar geleden dat de legendarische nummer 14 is overleden. Onder leiding van Kees Jansma bespreken we hoe de ideeën van Johan Cruijff nog altijd terug te zien zijn. Wim Jonk is daarbij onze tafelgast. De huidige trainer van FC Volendam werkte als hoofd opleiding bij Ajax intensief samen met Cruijff en paste daarna zijn ideeën toe onder de vlag van Cruyff Football. In het gesprek met Jonk komen onder meer de opleidingsvisie en de spelprincipes van Cruijff aan bod. Behalve Jonk schuiven ook Ruben Jongkind en verschillende VI-redacteuren aan om de voetbalerfenis van Cruijff te bespreken. De talkshow van VI wordt woensdag vanaf 14.14 uur live uitgezonden op het YouTube-kanaal van Voetbal International, dat 127.000 abonnees telt en maandelijks ruim twee miljoen kijkers trekt. Ook is de show live te volgen via de app en (mobiele) website van VI. Nieuw op ons kanaal? Abonneer hier: Volg Voetbal International | Website 🖥️ | Instagram 📸 | Facebook 📱 | Twitter 🐦 Nieuw op ons kanaal? Abonneer hier: Volg Voetbal International | Website 🖥️ | Instagram 📸 | Facebook 📱 | Twitter 🐦
Football can change the world, but we need to change football first | Ruben Jongkind | TEDxGeneva

Football can change the world, but we need to change football first | Ruben Jongkind | TEDxGeneva

Football is by far the most popular sport in the world. It is a game for all ages, cultures and backgrounds. Especially young children embrace football, because it is an accesible sport and it provides the possibility to move, to express oneself and learn to work together. However the adults involved in the game, coaches and parents focus on the most visible part of football: winning. Relatigely younger or late mature players are discriminated against and children are pressured to meet the unrealistic high expectations of adults. Seven out of 10 children who play football drop out before the age of 13. By breaking away from the traditional structure, payment system and culture of youth football based on the needs of the adults towards a child centered approach to youth football, all children get the chance to enjoy the most beautiful sport of the world. The key is in the hands of the adults because to forego present personal satisfaction for the future success of the children is the true goal of coaching. Movement and sports have always been Ruben's passion. He worked with world class 800 meters athlete Bram Som, and several other Dutch champions in athletics, triathlon and pentathlon before taking on the responsibility of coaching at the famous academy of Dutch Football Club Ajax Amsterdam. Ruben was introduced to the Montessori philosophy through Ajax youth player Jamie Lawrence, Lynne Lawrence’s son, the CEO of Association Montessori Internationale. As Head of Talent Development of Ajax, he teamed up with Johan Cruyff and implemented Montessori principles into the academy, contributing to the development of world class players. Between 2015 and 2018, Ruben was director of Cruyff Football, spreading Cruyff’s football legacy throughout the world. In 2018, he founded Montessori Sports with the aim to use the power of sports to improve education for all children. Montessori Sports programs run across five continents. Ruben initiated the Montessori Sports Fund to support indigenous communities to create and sustain learning environments for children, using the power of sports. Ruben is strategic advisor to the Dutch professional football club FC Volendam. He holds a Master's degree in environmental science and business administration and obtained the AMI Montessori 3-6 diploma. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
Adaptable Mindset - Ruben Jongkind interview

Adaptable Mindset - Ruben Jongkind interview

In this interview we learn how to apply an adaptable mindset in practice. With the former head of talent development of Ajax and current head of Montessori Football worldwide. Start interview: 2:32 Also in this interview: - How to work from someone's potentiality? - How to help people develop on an individual level and within a group? - How to develop critical thinking? - How to instigate change in a not so willing environment? About Ruben Jongkind Ruben is most known for his role as head of talent development at Ajax. Where he wrote together with Johan Cruyff and Wim Jonk the manifesto for the velvet revolution. A philosophy that revolutionized the Ajax youth academy. He trained many athletes in obtaining an adaptable mindset. His journey however did not start there, he started out as an organizational consultant and academic researcher, than he became an elite running coach, coaching athletes to world class level before he ended in elite youth football His main focus was always to create the right learning environments for people to help them become adaptable and independent. What this revolution at Ajax brought, is widely known. It brought the club to the finals of the Europe league in 2017 with the youngest team ever. And next week Ajax will play Juventus in the quarter final of the Champions League. Talented players like De Ligt, van de Beek, Kluivert, Eiting, Tete, and Mazraoui came from this philosophy. The philosophy was centered around the player, not the coach, not the parent. This might sound logical now but was not the case before. It was never done in this new way. According to Jongkind, Cruyff and Jonk in a football academy it should (always) be about individual talent development. These learnings Ruben wanted to scale and he also wanted to help the not extremely athletically gifted. He partnered up with Montessori, together they are now bringing individual talent development in both sports and education to over 2000 children in Australia, South America and China, and more is on the way. He is one of the most adaptable and liquid persons I know when it comes to thinking and acting.  We have known each other since 2006 and have worked on many projects together. He used many methods to train people in obtaining an adaptable mindset. These have impacted many peoples sports life and far beyond in their personal lives, contributing to the development of some of the most famous athletes and some of the most underprivileged kids. I’m glad to have him here and have him share his knowledge.
In gesprek met Som en Jongkind
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